Market Forecasts

Forrester forecasts combine global economic indicators, emerging tech trends, and industry-specific insights that are continuously updated to help you uncover growth opportunities and align technology investments with measurable business outcomes.

Stay ahead of the curve with the latest tech forecast updates — including AI spend — that help tech buyers and vendors track:

• Tech Spending Growth. Understand how tech spending by governments and businesses will vary by category, region, country, and industry. Identify growth drivers, such as the availability of information workers within a country or region or the digital maturity of enterprise technology adoption.
• Market dynamics For AI. Learn how much global tech spending will come from AI spending across computer equipment, software, and IT services.
• Vendor Revenue Trends. Leverage insights powered by the latest S&P data to track vendor performance. See how revenue growth and margins vary over time for some of the largest technology vendors across software, computer equipment and IT services. Understand hyperscaler growth.

Access to Forecasts is included with Forrester Decisions, Forrester Market Insights, and Forrester AI Access service subscriptions. Specific reports include:

Anyone who wants a data-driven view into what the next five years could look like can benefit from Forrester Forecast reports. Tech leaders use them to guide investments, partnership decisions, and organizational skill development. Product leaders use Forrester’s forecasts to see consumer and business buyer trends and guide product roadmaps and investments. Business strategy leaders in areas such as marketing, digital, and CX use them to make decisions on critical investments, acquisitions, and more.

Forrester’s forecasts leverage demand-side data balanced with company supply-side metrics. Forrester’s forecast analysts collaborate closely with Forrester’s subject matter experts to provide a highly detailed understanding of each market.

Forrester develops comprehensive historical and base-year market size estimates based on a variety of sources, including public financial documents, executive interviews, Forrester’s proprietary primary research and surveys, and analysis of global companies’ distribution and growth.

As leaders develop their M&A strategy, Forrester forecasts help them validate sector growth rates against their own company, quantify the size of emerging areas (e.g., infrastructure as a service or genAI), and understand growth patterns and dynamics in areas such as cloud. Forrester forecasts also help leaders understand the emerging productivity challenges around AI, how the technology skills shortage could hinder future growth, or how IT services will grow (or not) as genAI and its use cases evolve.